The key challenge to redesigning the Foran brand was to acknowledge the brands rich history and at the same time develop a mark that represents a modern and progressive company with strong international links.
As part of an ongoing drive to develop business in the local credit union QBF were asked to develop a campaign that can be run out over the year to build awareness of the credit union and their services.
The minister for jobs and enterprise Richard Bruton launched the new mydrumcondra.ie web site in Leinster House on May 1st. The site was designed by QBF as a showcase for the businesses in Drumcondra and the surrounding areas.
During the 20th century Denmark led the world in innovative design and manufacturing. The Danish Embassy in Dublin commissioned QBF to design and brand an exhibition that would bring seven of Denmarks best know manufacturing companies to Dublin.
QBF were hired to develop a new identity and brand development for “John Player”. The brief was to separate the new mark from the well known John Player blue consumer brand, develop an identity with its own unique tone and imagery and create a user friendly brand that will portray partnership.