The key challenge to redesigning the Foran branding was to acknowledge the brands rich history and at the same time develop a mark that represents a modern and progressive company with strong international links.
The final mark borrows greatly from the original but we streamlined the shapes and lines to create a more defined and modern identity.
With the introduction of a new image library, clearly defined rules governing the use of colours, fonts and graphic elements etc, QBF delivered a comprehensive branding solution.
Forans export throughout the world and package labeling is a critical medium to promote the brand and build brand recognition. The new packaging template was created to allow for font and colour variations so stronger selling products can be easily recognised on the shelf.
Animal Health Logo
A subdivision of Foran Equine Products is Foran Animal Health, set up to promote products aimed specifically at farm animals other then horses. A new identity was designed with the focus on “other animals”, using the same shape and graphical elements as the original Forans logo.
The same visual language is maintained throughout the corporate advertising.