Much has been written about logos and all of us have our favourites. The cornerstone of any organisation or company is its logo. No other symbol is expected to do as much as a logo. It has to communicate the name of the company, what the company does, the company values (are they friendly, corporate, consumer led, a charity, etc). A logo has to work in large or small format and still communication the same message. We at Quick Brown Fox take great pride in delivering logos and identities that work.
Much of a logos success is in the company research and background, who the target audience will be and how it is expected to be used. We always explore several avenues before focusing on one design and we engage with our clients at every stage so the design decisions are a shared process and the values created by the identity work for the client.
Of all the creative solutions we provide – we believe the logo is the most important. It is the suit of clothes we ask our client to ware out into the world and we are passionate about getting it right.